NOT YOUR

USUAL TEAM

Strategy
Operations
Marketing
Partnerships
STRATEGY & OPERATIONS

Sally Qiu

Building businesses. Shaping what comes next.

Having founded and managed ventures of her own, Sally understands what it takes to turn ideas into businesses.
As LP Law Corporation’s Director of Strategy & Operations, she brings an entrepreneurial perspective to business leadership, combining strategic vision with commercial insight and execution. She has spearheaded initiatives spanning organisational development, digital modernisation, brand transformation and strategic partnerships, contributing to the firm’s growth and evolution.
Her leadership also encompasses community initiatives and partnerships that advance LP Law’s commitment to access to justice and the United Nations Sustainable Development Goals.
Before entering the legal industry, Sally gained business development experience with IHH Healthcare, working across both private and public sectors.

Qualifications

Executive MBA (Distinction), University of Newcastle, Australia
Executive Consulting, UNITAR-CIFAL
Chartered Manager (CMgr MCMI)

MARKETING

Tevy Chua

Turning ideas into stories. Stories into connections.

Good marketing begins with understanding people. For Tevy, it is about finding creative ways to make legal knowledge relevant, accessible and engaging.
As LP Law’s Marketing Lead, Tevy brings ideas from concept to execution, shaping campaigns and communications across digital platforms, advertising, media collaborations and events. Her work combines creative thinking with an understanding of audience behaviour to strengthen the firm’s visibility and build meaningful connections.
From digital campaigns to media collaborations and community events, Tevy helps bring LP Law’s brand to life across the different ways people discover and engage with the firm.

THE THINKING BEHIND OUR TEAM

Different minds.
One direction.

Legal expertise is at the heart of LP Law.
Business leadership, creativity and fresh perspectives shape how we grow, connect and evolve in a changing world.