Intellectual Property

What makes your brand recognisable deserves protection

Your Brand.
Your Identity.

A name, a logo, a distinctive mark. These are the first things customers recognise and remember about a business. Over time, they become closely associated with its reputation, products and services. Protecting that identity requires more than choosing a name.

LP Law advises businesses on trademark searches, registration, portfolio management and enforcement, helping them establish and safeguard their trademark rights in Singapore and internationally.

How We Can Help

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A strong brand begins with a distinctive identity. We assist businesses with trademark searches, assess potential registration obstacles and advise on applications for trademark protection in Singapore and overseas jurisdictions.

Trademark protection extends beyond registration. We assist businesses with renewals, portfolio management and the ongoing administration of trademark rights as their businesses and brands develop.

Protecting a trademark is important to preserving its commercial value. We advise on trademark infringement, oppositions, revocation proceedings and disputes involving competing trademark rights.

Trademarks are valuable business assets that may be licensed, transferred or acquired. We advise on trademark licensing, assignments and related contractual arrangements, including those arising from commercial transactions.

A Brand Is More Than A Name

Every established brand started with a decision: what should customers know it by?
A name, logo or distinctive mark may seem like a small part of starting a business.
Yet, as the business grows, that identity can become one of its most valuable assets.

1

Identity: Every Brand Begins Somewhere

Think of the products you recognise instantly.
Sometimes, all it takes is a familiar name, a distinctive logo or a symbol you've seen before.
Behind that recognition is a business that has invested time, resources and effort into establishing its identity.
What begins as a name or a mark can gradually become something customers associate with its products, services and reputation.
2

Recognition: Recognition Builds Value

With every customer interaction, a brand has an opportunity to establish familiarity and trust.
Over time, customers may come to associate a particular name or logo with the quality, reputation and experience of a business.
That recognition contributes to the commercial value of its identity.
3

Protection: Protect What You've Built

The more recognisable a brand becomes, the more important it is to safeguard the identity behind it.
Trademark registration can provide enforceable rights against unauthorised use.
As businesses introduce new products or enter overseas markets, reviewing their trademark protection can help preserve the value they have established.

What Can Be Registered as a Trademark in Singapore?

A trademark is not limited to a business name or logo.
In Singapore, trademarks may include word marks, figurative marks, composite marks, shape marks, colour marks and certain non-traditional signs, such as sounds, movements and holograms.
Whether a mark can be registered depends on its distinctiveness, existing trademark rights and other applicable legal requirements.

Get in Touch

Whether you are registering a new trademark, protecting an established brand or expanding into new markets, LP Law can advise you on your trademark matters.